Fergusons’ Roots

Fergusons Motel first came to life in the 40’s as the Franklin Motel. Complete with an in-ground pool, it was a vacation destination for families

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Rooted in Fergusons

Life is Beautiful has always been more than a music festival. From food to art and even speakers, this festival redefines what a music festival

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Join us on our journey as we build and cultivate the beauty and creativity already rooted in downtown las vegas.
Market in the alley
A downtown market square, rooted in community.